Case study / 01
SKIMS.com
Headless commerce architecture
A modern headless architecture designed to improve storefront speed, scalability, and the customer experience as SKIMS.com met growing traffic demands.
- Role
- Lead Solutions Architect / Headless Architecture Consultant
- Engagement
- October 2017 - October 2018
The challenge
SKIMS.com was experiencing high traffic on its traditional Shopify platform. The storefront needed an architecture that could scale with demand while creating a faster, more flexible experience for customers.
Architecture at a glance
Experience layer
React + Shopify Hydrogen
Commerce connection
Shopify APIs
Content management
Sanity CMS
Delivery layer
Cloudflare CDN / Edge
The work
- Designed a React and Shopify Hydrogen headless storefront architecture, separating the customer-facing experience from commerce services.
- Applied API-based integration patterns to give the storefront greater flexibility and support the existing platform environment.
- Worked alongside the SKIMS.com development team on integration, automated testing, and deployment practices.
The outcome
Established a modern storefront architecture focused on improved speed and scalability, supporting a better customer experience and higher traffic volumes.
Technology
- React
- Shopify Hydrogen
- APIs
- Sanity CMS
- AWS
- Cloudflare CDN / Edge